Big Data: What it is and how your business stands to benefit

Chances are your company is swimming in data. From handwritten notes to computer-generated information, you have a ton of data that can be used to gain new insights, make important businesses decisions and sometimes even predict the future.
On the surface, this large amount of data is simply a benefit, but it comes with one major caveat: with so much information, it’s often challenging to find a pragmatic way to leverage data for business optimization.
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